Pocket Leadz vs CINC: Bought Leads or Your Own Leads?
CINC is the better choice if you want a company to run the ads, supply buyer and seller leads, host your IDX website and work the leads with an AI assistant, and you have the budget for a quoted plan. Pocket Leadz is the better choice if you run your own ads and pages and want those leads answered within seconds and followed up, for a published monthly price with a free trial.
By Ross McFarlane, a working mortgage broker and the founder of Pocket Leadz. Published October 30, 2026.
Pocket Leadz publishes this page, so read it knowing that. We have tried to be fair: every statement about CINC links to the page we found it on, and the places where CINC is the better choice are set out as plainly as the places where we are. Prices and features last checked October 30, 2026. See how comparisons are researched and the Pocket Leadz facts page.
Who each one is for
CINC
Solo agents through large teams who want leads supplied as well as managed. CINC sells Facebook buyer and seller leads, hosts an IDX website, and has an AI assistant that texts leads to keep them engaged and qualify them.
Pocket Leadz
Agents who already create their own leads and need speed and follow up on them. Pocket Leadz does not run ads or sell leads.
If you run your own Facebook ads
CINC's Facebook leads are mostly ones it generates for you. For your own lead ads, the route we found is a Zapier connector. Pocket Leadz connects to your Facebook Page directly, and each form's name picks its follow up.
On the follow up itself, CINC leans on AI: its assistant Alex texts with your leads to qualify them, with CINC AI starting at $200 a month. Pocket Leadz sends a written flow you approved, and when a lead replies, the conversation comes to a person.
Texting and calling
For US texting registration, you give your business details through CINC, which files the registration and, as of 2023, charged a $30 a month management fee for it and its support, which may have changed. Its dialer is an add-on at $75 a month for three lines, with calls transcribed and summarized. Pocket Leadz has you register through your own Twilio account, and calls from the app.
Side by side
CINC's column is taken from the sources at the foot of this page. Where we could not confirm something on CINC's own pages, the cell says so rather than guessing.
Main job
Pocket Leadz: Answer and follow up the leads you bring in
CINC: Lead generation, IDX website, CRM and AI follow up [1]
Price
Pocket Leadz: $79 a month Solo; $249 a month Team with five seats
CINC: Request pricing; Capterra lists from $1,000 a month (third party) [1]
Your own Facebook lead ads
Pocket Leadz: Direct; the form's name picks the flow
CINC: Zapier connector [2]
Follow up
Pocket Leadz: Written flows you approve
CINC: AI assistant texts and qualifies leads; CINC AI from $200 a month [7]
US texting registration
Pocket Leadz: You, through Twilio, with a walkthrough
CINC: You supply details, CINC files it; $30 a month fee in 2023 [4]
Where CINC is the better choice
- You want leads supplied, not just managed.
- You want an AI assistant to hold the first conversations for you.
- You want CINC to file your US texting registration and host an IDX website for you.
Where Pocket Leadz is the better choice
- You already run your own ads and want a direct Facebook connection rather than Zapier.
- You want a published price before you commit.
- You want every message a lead receives to be one you wrote or approved.
- You want a booking page included.
Using both
An agent buying CINC leads could still use Pocket Leadz for the leads from their own ads. Keep the two lead sources in separate systems, or test any hand-off carefully so nobody hears from both.
What it costs
CINC publishes add-on prices but not plan prices. The plan figure below is a third-party listing.
- Pocket Leadz Solo $79 a month; Team $249 a month. Add your Twilio bill for texts.
- CINC plans: request pricing. Capterra lists a starting price of $1,000 a month.
- CINC add-ons: CINC AI from $200 a month; dialer 3 lines for $75 a month; ad spend for leads on top.
Common questions
Who owns CINC?
Fidelity National Financial, which agreed to acquire CINC (Commissions Inc) in July 2016. FNF still lists CINC among its companies.
Sources
Each was opened and read on the date shown. Third-party sources are marked.
- CINC pricing, checked October 30, 2026
- Zapier: CINC and Facebook Lead Ads (third party), checked October 30, 2026
- CINC blog: new AI tools for agents, checked October 30, 2026
- CINC blog: talk and text deliverability (2023), checked October 30, 2026
- CINC Agent on the App Store, checked October 30, 2026
- Capterra: CINC pricing (third party), checked October 30, 2026
- CINC AI pricing, checked October 30, 2026
- CINC about us, checked October 30, 2026
- FNF: our companies, checked October 30, 2026
CINC is a trademark of its owner. Pocket Leadz is not affiliated with, endorsed by or sponsored by CINC. If anything here is wrong or out of date, tell us at support@pocketleadz.com and it will be corrected and re-dated. Nothing on this page is legal advice; texting, calling and emailing leads carries rules that depend on where you and they are, and on the consent you hold.
Other comparisons
See it with your own leads
The fairest test is the one on this page: connect a lead source, send yourself a test inquiry, and watch what happens in the first minute. Pocket Leadz has a 14 day free trial. A card is taken at sign up and nothing is charged until day 15, and you can cancel from Settings before then.
Start your free trialTexts send through your own Twilio account at their rates, and email through your own Gmail, Outlook or Resend account. Prices are in US dollars.