Pocket Leadz vs Lofty: Front End or Full Platform?
Lofty is the better choice if you want an IDX website, a CRM, AI texting, a dialer and lead generation from one company, and you are happy to get a quote and commit to it. Pocket Leadz is the better choice if you already bring in your own leads from ads, forms or a link in bio page, and you want them answered and chased within seconds for a published monthly price with a free trial. Lofty is a whole platform. Pocket Leadz is the front end that handles the first minutes and the follow up.
By Ross McFarlane, a working mortgage broker and the founder of Pocket Leadz. Published October 30, 2026.
Pocket Leadz publishes this page, so read it knowing that. We have tried to be fair: every statement about Lofty links to the page we found it on, and the places where Lofty is the better choice are set out as plainly as the places where we are. Prices and features last checked October 30, 2026. See how comparisons are researched and the Pocket Leadz facts page.
Who each one is for
Lofty
Agents, teams and brokerages who want their website, CRM, marketing and lead generation in one place. Lofty (formerly Chime) describes itself as combining lead generation, an intelligent CRM, IDX websites and automation tools, with Smart Plans for automated follow up and a dialer.
Pocket Leadz
Agents who already create their own leads, mostly from Facebook and Instagram lead ads, a website form or a link in bio page, and want each one answered within seconds and followed up until it replies. Pocket Leadz is not an IDX website and does not search listings.
Start with where your leads come from
Lofty's center of gravity is the website. An IDX site lets buyers search listings on your own site, and the people who register there become leads in the CRM. If most of your leads will come from people searching homes on your site, you need IDX, and Pocket Leadz does not have it.
If most of your leads come from your own Facebook or Instagram lead ads, a landing page, open houses or a link in bio page, you may not need an IDX site at all. That is the case Pocket Leadz was built for.
What happens in the first minute
Lofty has a native Facebook lead form connection and a library of ready-made Smart Plans, such as new lead nurture, that you can apply as they are or customize. Smart Plans can be set to run automatically when a lead is created, so Facebook leads can start a plan on their own after you turn that on. Lofty also has an AI Sales Agent that texts leads for you, with a free tier for 10 leads and paid packages from $60 a month for 200 leads.
In Pocket Leadz, the Facebook form's name becomes the lead's tag and picks its flow. The first text and email go out within seconds inside the hours you set, in the lead's own time zone, and the owner's phone gets a push. The flow is written by people, not generated as you go: a starter flow for real estate leads that you read, put in your own words and switch on. It carries on with texts, emails and call tasks until the lead replies, books or is moved on.
Texting setup
Both ask you to register your business for US business texting. In Lofty, you register inside Lofty and pay The Campaign Registry, and Lofty says the fees are not refundable, even if registration fails. In Pocket Leadz, you register through your own Twilio account, with a walkthrough. On both, the carriers decide on approval.
Side by side
Lofty's column is taken from the sources at the foot of this page. Where we could not confirm something on Lofty's own pages, the cell says so rather than guessing.
Main job
Pocket Leadz: Answer and follow up the leads you bring in
Lofty: Lead generation, CRM, IDX websites and automation in one [7]
Price
Pocket Leadz: $79 a month Solo; $249 a month Team with five seats
Lofty: Quote only. The Close (June 2026) lists Core at $449 a month plus $15 per extra user and a $500 implementation fee [2]
Free trial
Pocket Leadz: 14 days, card taken at sign up
Lofty: "We don't currently offer a free trial" [1]
Facebook lead ads
Pocket Leadz: Direct; the form's name sets the tag and flow
Lofty: Native Facebook lead form connection [3]
Ready-made follow up
Pocket Leadz: Written starter flow for real estate leads
Lofty: Library of ready-made Smart Plans; can start automatically when a lead is created [9]
AI texting
Pocket Leadz: No AI chat; an optional helper sends your booking link to a clear yes and leaves suggested replies for a person
Lofty: AI Sales Agent: free for 10 leads; paid packages from $60 a month for 200 leads [5]
Calling
Pocket Leadz: Call from the app through Twilio; no call recording
Lofty: Dialer with call recording; a basic call package comes with some plans, Growth $15 a month plus per-minute, Elite $79 a month [6]
US texting registration
Pocket Leadz: Through your own Twilio account, with a walkthrough
Lofty: Inside Lofty; fees paid to The Campaign Registry, not refundable [8]
Where Lofty is the better choice
- Your leads come from buyers searching homes on your own website, so you need IDX.
- You want website, CRM, lead generation and a dialer with recording from one company.
- You want an AI assistant texting leads back and forth for you, and to try it free on a few leads.
- You run a team or brokerage that wants one platform for everyone.
Where Pocket Leadz is the better choice
- You bring in your own leads from Facebook and Instagram ads, forms or a link in bio page, and do not need IDX.
- You want a published price and a free trial before you commit.
- You want each Facebook form to start its own written follow up by its name.
- You want every message a lead receives to be one you wrote or approved, with no AI conversation.
- You want a booking page and a link in bio page in the same place.
Using both
Some agents may keep Lofty for the website and its search leads, and use Pocket Leadz for leads from their own social ads. If you do, decide which system owns which leads, because a lead in both may be texted by both. Pocket Leadz can pass each new lead out through Zapier or Make; ask Lofty how it prefers to take leads from another tool, and test with a dummy lead first.
What it costs
Pocket Leadz prices are its published list prices on October 30, 2026. Lofty does not publish prices, so the Lofty figures below come from a third-party review and should be checked with Lofty.
- Pocket Leadz Solo: $79 a month. Team: $249 a month with five seats, extra seats $39 a month.
- Lofty Core: listed by The Close (June 2026) at $449 a month plus $15 per extra user and a $500 implementation fee. Lofty's own pricing page is quote only.
- Lofty AI Sales Agent: free for 10 leads; paid packages from $60 a month for 200 leads (Lofty help center).
- Lofty call packages: a basic package with some plans; Growth $15 a month plus per-minute; Elite $79 a month.
On the Pocket Leadz side, add your Twilio bill for texts and a number. Pocket Leadz adds nothing to it.
Common questions
Can Pocket Leadz replace Lofty?
Only if you do not need what Lofty is built around: the IDX website, search-based leads, AI texting and the dialer with recording. For an agent whose leads come from their own ads and pages, Pocket Leadz covers capture, follow up, routing and booking.
Does Pocket Leadz use AI to text my leads?
Not in the way an AI sales agent does. The follow up messages are written, and you edit them. When a lead texts back, the flow stops and the conversation comes to your phone. If you switch on the reply helper, a clear yes gets your booking link and "call me" connects a call to you, but questions are never answered automatically; the helper leaves a suggested reply on the card for a person to send or not.
Is Lofty the same as Chime?
Yes. Lofty is the current name of the product formerly sold as Chime.
Sources
Each was opened and read on the date shown. Third-party sources are marked.
- Lofty pricing, checked October 6, 2026
- The Close: Lofty CRM review (pricing table) (third party), checked October 30, 2026
- Lofty help: Facebook lead form ads integration, checked October 6, 2026
- Lofty: Smart Plans, checked October 6, 2026
- Lofty help: Sales Agent packages, checked October 30, 2026
- Lofty help: billing and availability for call and text packages, checked October 6, 2026
- Lofty home page, checked October 30, 2026
- Lofty help: how to register for A2P 10DLC, checked October 6, 2026
- Lofty help: Smart Plan that runs when a lead is created, checked October 30, 2026
Lofty is a trademark of its owner. Pocket Leadz is not affiliated with, endorsed by or sponsored by Lofty. If anything here is wrong or out of date, tell us at support@pocketleadz.com and it will be corrected and re-dated. Nothing on this page is legal advice; texting, calling and emailing leads carries rules that depend on where you and they are, and on the consent you hold.
Other comparisons
See it with your own leads
The fairest test is the one on this page: connect a lead source, send yourself a test inquiry, and watch what happens in the first minute. Pocket Leadz has a 14 day free trial. A card is taken at sign up and nothing is charged until day 15, and you can cancel from Settings before then.
Start your free trialTexts send through your own Twilio account at their rates, and email through your own Gmail, Outlook or Resend account. Prices are in US dollars.