Pocket Leadz vs Lone Wolf Front Office (Propertybase GO)
Lone Wolf Front Office is the better choice for a brokerage that wants websites with listings, a CRM and marketing for all its agents from one supplier. Pocket Leadz is the better choice for an agent or small team running their own Facebook or Instagram ads who wants each lead answered within seconds and followed up automatically, at a published monthly price with a free trial.
By Ross McFarlane, a working mortgage broker and the founder of Pocket Leadz. Published October 30, 2026.
Pocket Leadz publishes this page, so read it knowing that. We have tried to be fair: every statement about Lone Wolf Front Office links to the page we found it on, and the places where Lone Wolf Front Office is the better choice are set out as plainly as the places where we are. Prices and features last checked October 30, 2026. See how comparisons are researched and the Pocket Leadz facts page.
Who each one is for
Lone Wolf Front Office
Brokerages and their agents. Lone Wolf bought Propertybase in 2021 and renamed Propertybase GO to Lone Wolf Front Office in August 2024. The Salesforce-based Propertybase CRM is a separate product.
Pocket Leadz
Agents who run their own ads, forms and pages and need each lead answered within seconds and chased until it replies. Pocket Leadz has no IDX website.
What happens in the first minute
Lone Wolf describes automated email and nurture campaigns, and Facebook lead ads reach it through Zapier. Texts go out from the agent's assigned number through its system.
In Pocket Leadz, your Facebook forms connect directly and each form's name picks its flow. The first text and email go out within seconds in the lead's own time zone, and your phone gets a push for every new lead.
Side by side
Lone Wolf Front Office's column is taken from the sources at the foot of this page. Where we could not confirm something on Lone Wolf Front Office's own pages, the cell says so rather than guessing.
Main job
Pocket Leadz: Answer and follow up the leads you bring in
Lone Wolf Front Office: Brokerage websites, CRM and marketing [1]
Price
Pocket Leadz: $79 a month Solo; $249 a month Team with five seats
Lone Wolf Front Office: Not published; demo first [2]
Bought by
Pocket Leadz: Agents and small teams
Lone Wolf Front Office: Brokerages, for their agents [1]
Facebook lead ads
Pocket Leadz: Direct; the form's name sets the tag and flow
Lone Wolf Front Office: Through Zapier [3]
Texting
Pocket Leadz: Your own Twilio number
Lone Wolf Front Office: Agent's assigned number; personal numbers cannot be ported [4]
Where Lone Wolf Front Office is the better choice
- You run a brokerage and want one platform for every agent's website and CRM.
- You want listing search on your websites.
- You already use other Lone Wolf products.
Where Pocket Leadz is the better choice
- You can sign up yourself today: Pocket Leadz Solo is $79 a month with a 14 day trial.
- Your Facebook forms connect directly, with no Zapier account.
- You want a booking page and a link in bio page in the same place.
Using both
An agent at a brokerage on Lone Wolf Front Office could keep it for the brokerage website and records, and use Pocket Leadz for leads from their own ads. Check your brokerage's rules on where lead data is kept first.
What it costs
Lone Wolf does not publish a price for Front Office and asks you to book a demo. Ask for the monthly fee, any setup fee and the minimum term.
- Pocket Leadz Solo $79 a month; Team $249 a month with five seats. No setup fee. Add your Twilio bill for texts.
Common questions
Is Lone Wolf Front Office the same as Propertybase GO?
Yes. Lone Wolf renamed Propertybase GO to Lone Wolf Front Office in August 2024. The Salesforce-based Propertybase CRM is a different product.
Can an agent buy Lone Wolf Front Office alone?
Lone Wolf positions it for brokerages and their agents and says availability depends on your area, so ask Lone Wolf.
Sources
Each was opened and read on the date shown. Third-party sources are marked.
- Lone Wolf Front Office, checked October 30, 2026
- Lone Wolf: choose Propertybase, checked October 30, 2026
- Zapier: Facebook Lead Ads to Propertybase, checked October 30, 2026
- Propertybase help: texting, checked October 30, 2026
- Lone Wolf: Propertybase GO is now Lone Wolf Front Office, checked October 30, 2026
- Lone Wolf acquires Propertybase (2021), checked October 30, 2026
Lone Wolf Front Office is a trademark of its owner. Pocket Leadz is not affiliated with, endorsed by or sponsored by Lone Wolf Front Office. If anything here is wrong or out of date, tell us at support@pocketleadz.com and it will be corrected and re-dated. Nothing on this page is legal advice; texting, calling and emailing leads carries rules that depend on where you and they are, and on the consent you hold.
Other comparisons
See it with your own leads
The fairest test is the one on this page: connect a lead source, send yourself a test inquiry, and watch what happens in the first minute. Pocket Leadz has a 14 day free trial. A card is taken at sign up and nothing is charged until day 15, and you can cancel from Settings before then.
Start your free trialTexts send through your own Twilio account at their rates, and email through your own Gmail, Outlook or Resend account. Prices are in US dollars.