Pocket Leadz vs Market Leader: Bought Leads or Your Own Leads?
Market Leader is the better choice if you want to buy leads, including Facebook and Instagram leads from ads it runs for you, with a CRM and nurture campaigns attached. Pocket Leadz is the better choice if you run your own ads and want those leads answered by text and email within seconds and followed up automatically, month to month at a published price.
By Ross McFarlane, a working mortgage broker and the founder of Pocket Leadz. Published October 30, 2026.
Pocket Leadz publishes this page, so read it knowing that. We have tried to be fair: every statement about Market Leader links to the page we found it on, and the places where Market Leader is the better choice are set out as plainly as the places where we are. Prices and features last checked October 30, 2026. See how comparisons are researched and the Pocket Leadz facts page.
Who each one is for
Market Leader
Agents who want leads supplied with the software. Market Leader has been part of Constellation Software since 2015, and its Network Boost product runs Facebook and Instagram campaigns for you.
Pocket Leadz
Agents who generate their own leads and need each one answered within seconds and chased until it replies. Pocket Leadz does not sell leads.
Who you can text
Market Leader's texting is for lead-product customers: it is available to users who buy Leads Direct, HouseValues or Network Boost, and Market Leader handles carrier registration for you, which it says can take 8 to 10 weeks or more. Automated texts in its nurture campaigns go to those purchased leads, not to imported contacts.
Pocket Leadz texts the leads from your own forms, through your own Twilio account, so the leads you pay Meta for get a text within seconds.
Leads from your own ads
Market Leader brings in outside lead sources by email forwarding through Lead Stream. In Pocket Leadz, Facebook forms connect directly and each form's name picks its flow.
Side by side
Market Leader's column is taken from the sources at the foot of this page. Where we could not confirm something on Market Leader's own pages, the cell says so rather than guessing.
Price
Pocket Leadz: $79 a month Solo; $249 a month Team with five seats
Market Leader: Not published; The Close reports $189 a month including a data fee [6]
Facebook leads
Pocket Leadz: Your own forms, direct; the form's name sets the flow
Market Leader: Network Boost campaigns Market Leader runs for you [5]
Texting
Pocket Leadz: Any lead, through your own Twilio account
Market Leader: Lead-product customers only; Market Leader registers you, at least 8 to 10 weeks [2]
Ready-made follow up
Pocket Leadz: Written starter flow you can edit
Market Leader: New Lead Nurture campaigns for lead-product leads; copies can be edited but lose their text steps [3]
Where Market Leader is the better choice
- You want to buy leads rather than run ads yourself.
- You want Facebook and Instagram campaigns run for you.
- You want carrier registration handled for you.
Where Pocket Leadz is the better choice
- You already run your own ads and want those leads texted within seconds.
- A published price and no minimum term: Pocket Leadz Solo is $79 a month, month to month.
- You can edit every message in your flows, texts included.
Using both
An agent could buy leads from Market Leader and run their own ads through Pocket Leadz. Keep each lead in one system, so nobody is texted by both.
What it costs
Market Leader does not publish a CRM price. The Close reported Professional at $189 a month including a $20 data fee and Teams at $329 a month for up to 10 users (June 2026). Ask Market Leader for the term before you sign.
- Pocket Leadz Solo $79 a month; Team $249 a month with five seats. No setup fee. Add your Twilio bill for texts.
Common questions
Who owns Market Leader?
Constellation Software, which completed the purchase in 2015. Its site footer now reads Constellation1.
Can I text my own leads in Market Leader?
Market Leader's help pages say texting is available to users who buy its lead products, and automated nurture texts go to those leads, not imported contacts.
Sources
Each was opened and read on the date shown. Third-party sources are marked.
- Market Leader Professional for agents, checked October 30, 2026
- Market Leader help: SMS setup essentials, checked October 30, 2026
- Market Leader help: SMS in nurture campaigns, checked October 30, 2026
- Market Leader help: Network Boost, checked October 30, 2026
- Market Leader: Network Boost Facebook and Instagram leads, checked October 30, 2026
- The Close: Market Leader review (third party), checked October 30, 2026
- Market Leader help: Lead Stream, checked October 30, 2026
- Market Leader: now part of Constellation Software, checked October 30, 2026
Market Leader is a trademark of its owner. Pocket Leadz is not affiliated with, endorsed by or sponsored by Market Leader. If anything here is wrong or out of date, tell us at support@pocketleadz.com and it will be corrected and re-dated. Nothing on this page is legal advice; texting, calling and emailing leads carries rules that depend on where you and they are, and on the consent you hold.
Other comparisons
See it with your own leads
The fairest test is the one on this page: connect a lead source, send yourself a test inquiry, and watch what happens in the first minute. Pocket Leadz has a 14 day free trial. A card is taken at sign up and nothing is charged until day 15, and you can cancel from Settings before then.
Start your free trialTexts send through your own Twilio account at their rates, and email through your own Gmail, Outlook or Resend account. Prices are in US dollars.